I’m thrilled to be writing the first blog post for Livrada, Inc. We are a Southern California-based company working on a cool new product: title-specific e-book gift cards.
I’ll keep this first post brief. Allow me to introduce ourselves quickly. We are a crew of four - myself (Leonard Chen), Jeff Wang, Edison Ko, and John Tantum. We are passionate and voracious consumers of media - books, music, TV, movies, etc. We love and believe in technology as an enabling force for good, and we are entrepreneurs who are passionate about building a product and company that brings tremendous value for all involved - our customers/users, authors, publishers, and our retail and distribution partners.
Our backgrounds include the founder of Virgin Mobile USA, veterans of multiple start-ups, a Major Record Label exec, McKinsey & Co., Lexis-Nexis, and some fancy degrees from expensive institutions. These experiences help us get in the door, but we are here to build real value through blood, sweat and tears (more on this later). I’ll use this blog to share more about our experiences building this company, and opine generally about books and technology.
Here we are!