Livrada Team Blog

Making e-book gifting more personal

www.livrada.com

I haven’t written a book…yet. I have a couple of  ideas, and one of my goals this year is to start writing my first book! However, I have written, recorded, and co-produced an album from scratch. I’ve experienced first-hand the sweat, blood, and tears that go into producing something from nothing, of pulling yourself from the bootstraps and creating something from your heart! So, I have profound respect for all of you authors who have taken the time to put down on “paper” what is within you; to pull out that story from deep within, to throw it out there, and make yourself vulnerable.

We want to help you present your work - your e-book - out in the real world. When you speak at events, attend or speak at conferences, or even just attend parties and get-togethers -  you should be able to easily hand your Livrada e-book cards to people.

We’re excited to announce today that we have launched Livrada for Authors to help you create custom Livrada e-book cards to promote, market, and sell in the real world. When we launched Livrada cards in July, we started to hear from so many of you! You said, “what a brilliant idea to design cards to sell e-books!” and “I’d love to order a few hundred cards for my e-book!” And, so for a few of you, we actually created a few custom print orders. You loved it.

It was clear to us that authors face a major challenge. As the world moves to digital publishing, many authors rely on e-books as their primary product. Yet, you continue to attend events, book signings, conferences, etc. You went to your friends’ house for dinner, and you…you know, existed in the real world, as humans do. Wouldn’t it be nice if you could tangibly hand your e-book to someone?

In the early days of promoting your book, it’s important to get it in the hands of as many people as possible. And when people start wanting to buy it, make it easy for them to! We’ve created a service for you to upload/send your artwork to us, and we’ll design, print, and ship your cards to you. We’ll also host the redemption of the your e-book and manage all the back-end. It’s very simple! We did this for you, our author community, because we heard from you. And it’s only the beginning! As always, I welcome your feedback and ideas. I’d love to hear from you!

Please share this with your author friends who may be interested!


Livrada

The team at Livrada wishes you and your loved ones a wonderful and inspiring 2013. Thanks to all of you, we have had an amazing 2012!

As we kick off this year, allow me to take a short stroll down memory lane. It has been quite the year for Livrada. We only launched the company in back in February of 2012, can you believe it? Here are some the highlights from this year:

In July, we launched six bestselling titles from HarperCollins and Random House nationwide at Target, in over 1500 stores!

Over the summer and fall, we secured eighteen new titles, including No Easy Day, and launched at Fry’s Electronics. We also launched an online store where you can get most of our current titles.

Along the way, we received some great press coverage from both the industry press as well as great consumer outlets including an interview on KTLA, a local news channel!  

We’ve also been featured on many holiday gift guides including Glamour, Geeksugar, SheSpeaks, and Mashable.

It’s clear that title-specific e-book gift cards have hit a nerve! Along the way, we have received great feedback from you, our customers. You tell us that you’re amazed how “easy” and “seamless” the redemption experience is, and “there is a clear sentimental value to having a physical representation of physical goods.” (pandodaily)

We’re also hearing all of your feedback loud and clear . You want more titles! You want the ability to order any e-book. Book gift-giving is a highly personal thing; you want the freedom to choose any book. We’re working on it!

While we have come a long way, we are not resting on our laurels. We are working on some very exciting stuff for 2013, so stay tuned! We would not be here without your support and encouragement. We look forward to creating the best e-book gift-giving experience possible. So, from the Livrada family to yours - happy new year!


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The holiday break is the best time for reading. Snuggle up on a couch, add a blanket, some hot cocoa, and a great book: now it feels like winter.

All online orders made before December 20th (December 19th 11:59 PST) will arrive by Christmas, and we’re throwing in FREE SHIPPING.

Visit our store here.

Need gift suggestions?

Water for Elephants is one of the top 10 most read books on Facebook this year!

The team at Livrada is looking forward to Thanksgiving, and we hope everyone takes this long weekend to spend time with friends and family. During the cold holiday season, cozying up to a book is one of life’s greatest pleasures.

This holiday, after taking tryptophan induced naps, pick up some Livrada cards to give away or treat yourself!

We have eighteen (18) new titles this holiday which you can find at your local Fry’s Electronics, and on our online store here.

Here are some titles sure to please every reader in your life:

1. No Easy Day by Mark Owen

A thrilling, first person account of the mission that apprehended Osama Bin Laden, No Easy Day is definitely the hottest book this year. A great gift for history and military buffs.

2. 1000 Places To See Before You Die by Patricia Schultz

Perfect for adventurers at heart or homebodies who want a bit of inspiration. 1000 Places To See Before You Die is the world’s bestselling travel book, and now you can get it conveniently on an e-reader to go!

3. Live by Night by Dennis Lehane

Dive into the excitement and chaos of the Roaring Twenties in Dennis Lehane’s latest book. Fans of the tv show Boardwalk Empire will love this crime thriller filled with gangsters and femme fatales. 

4. The Mom 100 Cookbook by Katie Workman

Need help figuring out what to do with all the leftovers, or help Mom cut down on cooking time? Katie Workman is the founder of Cookstr.com and writes for Huffington Post. She’s perfected delicious, simple meals for the family. Find out more at www.theMom100.com

5. Who I Am, by Pete Townshend

A great read for music fans, or even the youngster beginning to discover there’s more to music than what’s playing on top 40 radio.

6. Water for Elephants, by Sara Gruen

A beautiful love story that has been a reader favorite for years. Gift this e-book with the movie blu-ray! 

We have many other titles. Browse online, or visit a Fry’s Electronics to see the complete collection!

Happy Holidays, and Happy Reading!

Livrada

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                    Kobo E-Readers

There’s a lot to love about our new partner Kobo. First and foremost, Kobo is a world-class company, and one of the most innovative and fastest-growing e-reading platforms on the planet. These northern neighbors of ours are on a tear! They recently launched a new class of beautiful new e-reader devices. According to Livrada team member Phoebe, the Kobo Touch looks like a “quilted Chanel bag.” But I digress. The new devices are simply beautiful products. Who wouldn’t want to curl up with one on a rainy Autumn day or pull one out on the train into the city? Kobo also recently scored an exclusive partnership with ABA to be the e-book solution for all independent bookstores. As lovers of indie bookstores, we are thrilled by this. But beyond these great business achievements, there is a bunch of stuff we love on a personal level. I’ll get to that. Let me first get to the heart of this post. 


We are thrilled to announce that Livrada is partnering with Kobo. Livrada e-book gift cards are now redeemable on the Kobo platform.

Any Livrada card you purchase or receive going forward, and even existing ones (available in Target), allow you to redeem the respective e-book onto a Kobo device, Kobo app (for iPad, iPhone, Android, and Blackberry), and even onto your Mac or PC (via the Kobo Desktop App). This is all part of our commitment to continue working hard to bring you more e-book titles, retail options, and platform options. We believe the world of e-books should be open and accessible to all, and that readers should have choices.

Now, let me get back to some of the more personal reasons we love Kobo. We love the international focus and reach of Kobo; we love that there are Kobo readers in 190 countries and expanding, making Kobo a truly international platform. Our small, but growing, team has roots in Taiwan, Japan, Brazil, Holland, Korea, and Ohio (Jeff Wang), to name a few exotic places. And, we love Canada! Our newest team member, Thom, is a Canadaphile; a New York-native, he just moved to LA after a couple of years in Canada. I spent most of my childhood summers in Japan; and I would say most of us here are Japanophiles. Kobo is now owned by Rakuten, the largest and most innovative e-commerce company in Japan. From the land of Jiro, Uniqlo, and Muji, we are expecting great things from this partnership!

Finally,we just love companies that are hungry and scrappy, and have HUGE dreams. Kobo CEO Mike Serbinis has stated publicly that they intend to be the No. 1 player in the world.  We admire Kobo’s global vision to be the absolute best.  We applaud this, and we are thrilled to now count them as friends.

To celebrate this occasion, our friends from Kobo are generously giving away a brand new Kobo Glo. This is a truly innovative product. For one, it’s super light! Kobo also added a splash of great style; you can choose from four different colors! All this, combined with their signature quilted soft back, makes the Kobo Glo a must-have or must-give e-reader for this season!

To enter the giveaway on our Facebook page, click on the photo below:

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Happy Reading,

Leonard (CEO and Co-Founder of Livrada)

@leonardchen721

We’re giving away a $200 Target gift card!
As a Thank You to our customers (we couldn’t have done it without you!), and to celebrate 3 months since our launch at Target, we are giving away a $200 Target gift card, just in time for holiday shopping.
Each Livrada card you redeem counts as one automatic entry in the sweepstakes.* One lucky winner will be notified by e-mail. Do you have a Livrada card you haven’t redeemed yet? Get started at www.livrada.com
Happy Reading!

* No purchase necessary. Contest begins on October 26, 2012 at 1:00pm EST and ends on November 5, 2012 11:59pm EST. One winner will be selected randomly and will receive a $200 Target gift card. All emails entered during Livrada redemption process through this promotion period will be a form of entry. Contestants can also enter by mailing their full name, address, e-mail address, and phone number to Livrada Contest 87 E Green St Suite 302, Pasadena CA 91105. Limit one entry by mail per household per day. Winner will be emailed and must respond in 7 days or an alternative winner will be selected.

We’re giving away a $200 Target gift card!

As a Thank You to our customers (we couldn’t have done it without you!), and to celebrate 3 months since our launch at Target, we are giving away a $200 Target gift card, just in time for holiday shopping.

Each Livrada card you redeem counts as one automatic entry in the sweepstakes.* One lucky winner will be notified by e-mail. Do you have a Livrada card you haven’t redeemed yet? Get started at www.livrada.com

Happy Reading!

* No purchase necessary. Contest begins on October 26, 2012 at 1:00pm EST and ends on November 5, 2012 11:59pm EST. One winner will be selected randomly and will receive a $200 Target gift card. All emails entered during Livrada redemption process through this promotion period will be a form of entry. Contestants can also enter by mailing their full name, address, e-mail address, and phone number to Livrada Contest 87 E Green St Suite 302, Pasadena CA 91105. Limit one entry by mail per household per day. Winner will be emailed and must respond in 7 days or an alternative winner will be selected.

cruxpublishing:

Finally… a solution for buying ebooks in a bricks-and-mortar store:

Livrada

A Livrada e-book card is a physical gift card, sold at retail, that represents a specific e-book title. Each card is beautifully designed with the book cover art and also includes a description, much like a…

Keep an eye out for hot new titles coming soon, and check out our new online store!

themomsandthecity:

I love to read, but I don’t always find it easy to fit in. I recently have been using more e-books as a portable and lightweight way to get more reading in. Now that is back-to-school season, I have been … Continue reading → http://bit.ly/T6rAbn

Thanks for reviewing! We have a lot of great titles coming out that moms and dads will love this holiday. 

Here’s an update from this week’s NPR Bestsellers List, and it includes several of our titles that are currently available at your local Target in the electronics section near the Nook e-readers!

1. Fifty Shades of Grey, by E.L. James 

2. State of Wonder, by Ann Patchett (available in our online store)

3. Gone Girl, by Gillian Flynn

I just started reading State of Wonder (downloaded from one of our pretty cards from the office, of course!) and even though I’ve barely begun, I know this is a book I’ll love. Patchett writes so beautifully. This is my first time reading any of her books, and I know it won’t be the last! I’m going to stream the JK Rowling US interview at Lincoln Center on 10/16 with Ann Patchett as the interviewer. It’ll be interesting to see and hear both authors talk about Rowling’s new book! 

State of Wonder is available on our new online store. Check it out! 

—Phoebe, Livrada team member